Is your Business Invisible on Internet?
Small businesses sometimes think that not having an online presence is not a big loss for the business. However, with the business being online, there are unprecedented growth opportunities for all businesses, large and small.
The Internet has created many opportunities for businesses to develop themselves. The flip side is that online is extinct, as a growing number of users are logging in to find and evaluate the business before making a purchase.
Some small businesses make the mistake of thinking that they are too small to justify a website or social media. They shouldn’t do that, in fact social media allows your business to compete better than corporate business which requires dedicated marketing departments.
Businesses Are Never Too Small
All businesses have a lot to gain from being online. They can attract new customers and increase customer loyalty – but more importantly, they are not ‘hidden’. Consumers expect the presence of almost any business website or social media.
Recent research has shown that 90% of social media can benefit their business. The problem is that some business owners are not spending enough time or just don’t know where to start.
Social is free
Take Twitter, for example. It’s low cost and doesn’t require any complicated skills. Twitter’s own research shows that 72% of users who follow or interact with a small business on Twitter are more likely to make a purchase.
More than a third of users spoke to a small business after seeing an ad from their Twitter handle, and a third said they were more likely to visit a firm after seeing a tweet promoting them. Obviously, this shows how important Twitter is, but it also highlights that anyone who isn’t using it can be ‘hidden’ from prospective users.
The online presence of a business is effectively the window of its other store and plays a key role in driving customs.
Update regularly whenever you have something to say. Do you want to advertise new lines, new seasons, or highlight new information that is relevant to your customers? You can use social media to make special offers to followers. Or just extend the conversation to your business so that they are more likely to keep you in mind. Above all, for a business, engaging in social media and interacting with the people, who matter most to you is your customers.